Great products

Great products don’t spring from great designers like Athena from the skull of Zeus; instead, they were usually the result of a lot of trial and error, missteps and blind alleys, and hard work and deep thinking. There’s no secret sauce. Great designers aren’t those with the most natural talent, or the smartest, or can draw the best. Great designers are those who’ve designed great products, period. And the only way to design those is the hard way. And while you might have a vision of how the product should be right from the start, it takes a lot of work to get it right. You have to explore. You have to prototype. You have to test. You have to see it live. You have to see someone using it. Only then do you get a refined design. No one gets it right the first time. - Dan Saffer